The Importance of Convention Tourism for Local Economies

Convention tourism, also known as business tourism or MICE (meetings, incentives, conferences, and exhibitions) tourism, refers to the travel of individuals or groups for the purpose of attending conferences, exhibitions, or other business-related events. Convention tourism plays a significant role in boosting the economy of the host destination. In this article, we will discuss the benefits and challenges of convention tourism for local economies.


Benefits of Convention Tourism:


  1. Economic Growth

Convention tourism brings significant economic benefits to the host destination. It generates revenue from various sources, such as accommodation, transportation, food and beverage, and leisure activities. Convention attendees typically stay longer and spend more than leisure travelers, which contributes to the local economy.

  1. Job Creation

Convention tourism creates employment opportunities for the local community. The growth of convention tourism leads to an increase in demand for various services, such as event planning, catering, and transportation. This generates employment opportunities for the local community, thereby increasing the standard of living.

  1. Exposure and Promotion

Hosting conventions and business events provides an opportunity for the host destination to showcase its culture, infrastructure, and facilities to the attendees. This exposure can help to promote the destination and attract more tourism and investment in the future.


Challenges of Convention Tourism:


  1. High Seasonality

Convention tourism can be seasonal, with events concentrated in certain periods throughout the year. This can result in a fluctuation in demand for services, leading to issues with supply and demand in the local economy. Some destinations may struggle to maintain adequate tourism infrastructure during the off-season, which can lead to economic challenges.

  1. Infrastructure and Investment

To attract convention tourism, destinations must have adequate infrastructure and facilities, such as convention centers and hotels, which require significant investment. Without the necessary infrastructure and investment, it can be challenging to compete with other destinations and attract convention tourism.

  1. Competition and Attracting Attendees

Convention tourism is a highly competitive industry, with destinations around the world vying for a share of the market. Attracting attendees can be challenging, especially if the destination lacks the necessary infrastructure, facilities, or reputation. Destinations must differentiate themselves and provide unique experiences to attract attendees and stand out from competitors.



Convention tourism has become an essential component of the global tourism industry, and it plays a crucial role in the growth of local economies. While convention tourism provides significant economic benefits, it also presents challenges that must be addressed by destinations. To attract convention tourism, destinations must have the necessary infrastructure, facilities, and services to meet the demands of attendees. They must also differentiate themselves and provide unique experiences to attract attendees and stand out from competitors. By addressing these challenges, destinations can capitalize on the benefits of convention tourism and promote sustainable economic growth for their local communities.